Upfitters Ride Shotgun

Vehicle upfitters choose Legend as their partner of choice. We help grow your upfit business by including the best-in-class upfit products to your customers.

  • Upfitter Portal

    Sleek and easy to use, the Upfitter Portal allows you to quote, order, view sales, access marketing assets and points programs, all in one place.

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  • Brand Support

    As an upfitter, you're the face of the Legend brand out there. We support you with what you need, from showroom goods to merchandise to demo van visits with your customers!

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  • Leads & Sales Strategy

    We want to help you grow your upfit business. Through leads, collaboration, and tailor-fit strategy, we help you figure out exactly how to use Legend to grow your business in your area.

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What our upfitters are saying

  • “Legend Fleet’s been a great partner for us. We can always count on them to deliver on time, to deliver a great product, and everything’s built accurately.”

    Upfitter - Volition Components - Denver, CO
    Adan Gonzales
  • “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has grea…

    “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has greatly improved their van's resale value.”

    Upfitter - American Bobtail Inc. - Rockwall, TX
    Lauren H
  • “It’s quick. The installation couldn’t be any simpler. Never had any issues or problems with customer service. Everything is always 100% quality. Very easy to deal with.”

    Upfitter - Adrian Steel of Maryland - Baltimore, MD
    Jason Delaney
  • I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us t…

    I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us the product as fast as possible.

    Upfitter - Fibrobec Inc. - Beloiel, QC
    Purchasing Manager

Upfitter Stories

Check out some of our incredible upfitters across North America. Each has their own story and their own secret sauce to how they upfit vehicles.

Extensive Product Range with Unmatched Quality

From floors and walls, to lights and locks, Legend has built an industry-leading collection of strong, premium-quality van protection products for you to install in your vehicles. Our rigid floors and insulated walls are the foundation to every good commercial van upfit, by creating a “protected shell” to work in. Upfitters that deliver vans with Legend products in them report happier customers, and a higher customer retention rate (seriously!), because their drivers love the vans so much.

When we say we’re always innovating, we mean always innovating. For example, our most popular product, the StabiliGrip floor, was an innovation more than five years in the making. We didn’t launch it until we were happy with it. Now it’s working hard, every single day in cargo vans all over North America.

You can be proud of upfits that have Legend in them. Your customers will be happier too, and come back for more.

Easy To Install

Our products are the first to be installed in any van, so they have to be easy, and therefore very fast to install. Whether it’s a floor, door, or accessory, installing of Legend products become second-nature.

One installer commented “Oh, it’s the easiest thing that we do. The floors and the walls are 100% the easiest. Just pop in the pins, they’re already pre-cut… that 100% go exactly where they’re supposed to.”

He added, “and if they don’t, it’s the wrong one for the van.” We love our upfitters.

UPFITTER AWARDS

We’re always looking for the next shining star in the vehicle upfitting world. Annually, Legend Upfitters can win one of the 4 prestigious Legend Upfitter Awards: Best Brand Ambassador, Best New Distributor, Highest Sales Growth, and Best Online Retailer.

Check out who won last year and see the upfitters receiving the awards at the annual Work Truck Week event held each year in Indianapolis, IN, where Legend presents the awards in an official reveal. We can’t wait to congratulate the next batch of upfitting legends!

LEGEND™ BRAND STORE

Get the LEGEND™ merch you’ve been dreaming of for your team! From showroom materials to the latest brand merch, the collection of goods over at the Brand Store has never been better - there’s something for everyone - even babies.

Upfitters want free dollars to spend at the store? Contact us to see how you can qualify, there are many initiatives such as taking our education courses, submitting upfit photos, and more!

Foot to the floor

Your upfitting facility is busy, each bay’s time is money, and you’re upfitting a lot of vehicles. We want to help you get vehicles out the door! That’s why we keep our foot to the floor for you, our customers creating incredible vans for the Legends of the Road.

It’s one of our core values - Foot to the Floor. That means it’s on the walls and in our hearts, from engineering to shipping to sales, we’re keeping our foot to the floor, all the time.

Speaking of which, we even have upfitter-exclusive webinars called Foot to the Floor! We keep our upfitters up to date on what’s new, announce what’s coming soon with sneak peaks, discuss industry trends and news, bring industry speakers on board, and even offer giveaways and prizes.

Interested in Becoming a Legend Distributor?

Your upfitting operation is about to get legendary.

Brands We Support

Legend products come to fit almost all of the cargo vans you upfit. If we don't, we probably will very soon!